Mtv why this kolaveri

Hot Hits: Comments 0. There are no comments posted here yet. Login to post a comment Username. Login Sign Up. Will Rajnikanth's support bring in Tamilians to the fast? Tamilian were not very enthusiastic the last time. So will it be more popular this time? No answer selected.

Please try again. Please select either existing option or enter your own, however not both. Please select minimum 0 answer s and maximum 2 answer s. Category: Politics. Top reasons for divorce: Part-2 Hits. No married couple wants to end up getting divorced.

It is not like they have planned for it. They try to put up with their partners for as long as they. How to improve digestive health Hits. Executive Summary: Within three weeks of its release on YouTube, the Kolaveri Di video garnered 19 million views and was shared by 6.

It was drawing more than 10, tweets daily by the end of its first online week. Having garnered over 45 million views so far, it has proved with its success that viral marketing works in India too. This case study explores what made Kolaveri the sensation it became and lists the elements that make up an ideal viral marketing campaign in India.

It was agony and ecstasy in quick succession for leading Tamil movie star Dhanush last November. He recorded a song for the film 3 - a home production, in which he also plays the lead role - only to discover soon after that a disgruntled employee in his office had leaked it on YouTube. It put him and his wife Aishwarya, director of the film - she is also the daughter of the superstar Rajinikanth - in an embarrassing position, since Dhanush had just sold the film's music rights to Sony Music India.

An early, unauthorised release of one of the songs could ruin the commercial prospects of the deal. I was terrified," says Dhanush. There was nothing he could do to get the song off the site. I was at my wits' end. The campaign was carefully designed to avoid sounding like a sales pitch.

Some radio and TV channels got exclusive rights to use the song for two days. Noting the interest, news channels began discussing Kolaveri. By the time minister Sharad Pawar was publicly slapped by a young man on November 24, Kolaveri's meaning had become known and promptly many riposted: 'Why this kolaveri?

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