What is the difference between viral and organic on facebook

Help Center. English US. Using Facebook. Creating an Account. Your Profile. Your Home Page. Your Photos and Videos. Videos on Watch. Interact with Pages. Create and Manage a Page. Names and Usernames. Manage Page Settings. Reach represents the number of people who have seen any post published by a Facebook Page.

Reach only counts the number of unique users — each person only once. That means that even if the same person saw your post four times, it will still count only once. You can also split reach up into other categories, which we will explain shortly:. The main difference between reach and views is straightforward: t he number of views represents how many times each piece of content was actually seen. The total number of views includes every single time a piece of content was viewed.

Each time they saw it counts as a view. Another metric is impressions. Organic reach — the number of Page and post views published by a Page without paid promotional activities.

Paid reach — the number of Page and post views which are a result of paid activities ads. Viral reach — the number of Page and post views which are a result of other user activities e.

You get viral reach when a post receives thousands of likes, comments, and typically shares on Facebook. Organic reach measures how many people saw one of your normal, non-sponsored posts. Facebook ad reach Ad reach refers to the number of people who saw your Facebook ads at least once.

However, they each represent totally different KPIs. Impressions measure the number of views on a piece of content. This metric factors in repeat impressions or someone checking out the same piece of content twice. For this reason, impressions will always be higher than reach. Engagement measures the individual interactions of your content such as reactions, comments and shares. In Creator Studio, you can compare side-by-side interactions and people reached on Facebook.

Optimize your content formatting and captions for Facebook This is especially important as crossposting across Instagram or Twitter has become more and more common.

Use videos and Facebook Live to encourage engagement Facebook has been pretty explicit in recent years about how well videos perform. And for many brands, the investment is absolutely worth it. Use Groups and third-party engagement to increase visibility Supplementing your page with activity engagement from Facebook Groups or individual accounts think: employees or partners is yet another way to earn viral reach.

How to measure your Facebook reach effectively As noted earlier, Facebook reach can be assessed Page-wide or on a per-post level. For example, think about questions such as: Is my Facebook reach growing or going down? How does my organic reach compare to my paid reach? Which individual pieces of content earn the most reach? Is there a connection between them think: format, length, timing?

And with that, we wrap up our guide! How are you growing your Facebook reach? Resources for you. The Content Benchmarks Report. Recommended for you. Now on slide Now on slide Now on slide Now on slide.